The redesign of Gringo Stars' website launched as the boys embarked on a nationwide tour of America leading up to the release of their sophomore album in October 2011.

Minding the fact that the band maintains their own site, the functionality was pared down from the first iteration to list show dates, snippets of news and catalog recent albums.

Site illustrations are lifted from the new album art to reinforce a strong and cohesive image across the marketing and media materials distributed online and in print. The band had cultivated honest conversation with followers on existing social networks over the past two years, so the redesigned site provides links to videos, music samples and social interactions but does not house them in a new format.

Additionally, Newmerica produced this music video for the Gringos.

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