The side-project.

As a member of Newmerica, I contribute branding materials and Web interface to catalog the video work from the Atlanta-based co-op. We wanted something solidly professional to attract and reassure clients, but flexible enough to explain the process behind each project and espouse our personalized, collaborative approach to marketing.

The site went through several iterations as the startup company evolved and settled into a niche, and is still growing and changing to date. In the spirit of our egalitarian organization, we all carry equipment on set, contribute ideas for scripts, and edit content on the site. The CMS for Newmerica's site makes it possible to track each member's changes for review and finalization.

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