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Senior Product Designer

Detail-oriented product designer with 10 years of experience as an individual contributor designing web apps and award-winning digital experiences for cultural institutions and brands.

Employment

Independent Contractor

Lead Product Designer, Freelance
Jan 2024 - present
  • Enhanced RyderGyder’s fleet management experience with targeted UI upgrades and a scalable design system
  • Expanded Bacardi’s bartender training access via a responsive, video-centric web app
  • Designed a smart app for intuitive control and monitoring of tankless water heaters
  • Optimized commission setup, payout, and reporting workflows for an insurance software platform

Razorfish, Miami

Senior Manager, User Experience Design

Oct. 2021 - Jan. 2023
  • Collaborated as a UX designer in an Agile environment with product managers, designers, brand specialists and marketers, researchers, data specialists and developers to deliver digital products
  • Designed UIs for food & beverage distributor’s online B2B sales and CRM platform for invoicing and tracking.
  • Pitched digital guest experiences for clients in tourism, food & beverage, and retail sectors
  • Supported UX with competitive and heuristic analysis for healthcare client’s digital strategy overhaul
  • Designed wireframes, flows and UI for health monitoring app leveraging AI vocal biomarker technology

Second Story (part of Razorfish), Atlanta

Senior Manager, User Experience Design

Sept. 2018 - Sept. 2021

Senior Experience Designer

Jan. 2014 - Sept. 2018
  • Created award-winning digital interactive experiences and concepts  for cultural & commercial agency clients
  • Led user research in a fast-paced environment with stakeholders and users to uncover opportunities  and requirements
  • Documented analysis and insights through user  journeys, service blueprints, storyboards, wireframes, and prototypes
  • Authored briefs and structured ideation sessions to generate experience concepts from a diverse range of perspectives
  • Collaborated  with business & engineering teams to drive alignment, and delivered innovative solutions that met user needs and business goals
  • Developed and prototyped restaurant digital transformation experience concepts
  • Created research- &  data-driven, physical/digital experience masterplans for corporate HQs, retail and real estate projects

SapientNitro, Atlanta

Associate, User Experience Design

  • Worked with the agency’s mobile special capabilities group on mobile app UX for Florida theme park clients

Education

Georgia Institute of Technology, Atlanta

M.S., Human-Computer Interaction

2011 - 2013

University of Florida, Gainesville

B.S., Journalism | B.A., English

2004 - 2008

Tools

Figma, Framer, Miro, Notion, Confluence, JIRA, ChatGPT, Lovable, Cursor

Hard Skills

UI Design

visual & interaction designresponsive design •interactive prototyping • component designsupport for multiple brands and modes • design system creation and management • tokenization and variables  • AI-assisted design

UX Design

competitive & heuristic analysisinformation architecture • journey mapping • user flows • app & task flows • service blueprints • usability testing • user-centered design • storytelling & positioning

Soft Skills

Written & verbal communication, presentation, creative leadership, critical thinking, intrapersonal skills, client relationship management, cross-functional teamwork & collaboration